Online Video Distribution Services
Videoclix with Starcom MediaVest and its partners decline to name which video authoring software formats are still in the running. But it says the competing formats are being tested against one of the most common kinds of online video ad, the “pre-roll,” a 15- to 30-second ad viewers commonly sit through before watching a video.
The “pre-roll” is by far the most common format asked for by clients of Brightroll, …
I recently interviewed Videoclix’s CEO and “creator,” Babak Maghfourian on the expo floor of adtech San Francisco, CA at the Moscone center, sharing with us about their video delivery platform for clickable revenue for both advertisers and online video distribution platform publishers – a video distribution platform based around clickable video monetization. Babak explains that clickable video works by integrating “hot spots” within a video environment. The hot spots …
San Francisco, CA (TK) — Revision3, the leader in exclusive online video distribution services, has partnered with Videoclix, a pioneer in clickable Interactive Video Advertising, to expand usability and interactivity for its viewers. The partnership will enable the Revision3 audience to click on different objects within a video-including show hosts and products-for more information and interesting facts. Web phenomenon …
The play: Videoclix.tv applies the Interactive Video Advertising notion of “clicking on Jennifer Aniston’s sweater” to the Web. The Vancouver-based company makes online video distribution platform. Web users can click on an object in a video and be directed to fun facts, product info or a Web site. “We build in a third-party link to our site. That is our lead generation system,” Mr. Maghfourian said. “A sponsor of …
“What should sites and online video distribution services do with short form video so they don’t drive users crazy? What are the emerging online ad models? And how will web properties and ad platforms introduce these new models to advertisers without confusing them with so much choice. After all, on TV there’s really only one model, the 30 second spot, that delivers a CPM and a brand lift that the …
Update: after meeting with Videoclix at ad: tech this week, I got an opportunity to see firsthand how the online video distribution services works. There are a number of tracking options on the backend for brands and publishers to take advantage of and some automated options for associating ads to video content.
Hyperlinked, interactive video hasn’t been fully immersed as branding or advertising tool with larger (or small) video …
