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When rich media company PointRoll released its "Top 10 Trends for 2010" last month, interactive planners and buyers found themselves in some familiar territory. Ad relevance, data feeds, publisher integration, and social media, the company said, are all important to campaign success.
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My last column, "When TV and the Internet Converge," examined four points that marketers must understand about what's now happening with interactive television. In this column, let's review real-life examples of interactive television ads and explore where advertising will go from there.
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Dailymotion, the world’s 2nd largest online video portal and VideoClix the Global leader in clickable video today announced a new partnership, which aims to change the face of video and in-video advertising. The agreement brings VideoClix’s hypervideo technology into the Dailymotion platform, providing viewers an active and engaging experience, and enabling advertisers with a non-intrusive way to reach their target audience.
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"What should sites and advertisers do with short form video so they don't drive users crazy? What are the emerging online ad models? And how will web properties and ad platforms introduce these new models to advertisers without confusing them with so much choice. After all, on TV there's really only one model, the 30 second spot, that delivers a CPM and a brand lift that the advertiser then tries to measure."
Watch the session with VideoClix Senior V.P. Brent Stafford.
Watch Video
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"I recently interviewed VideoClix's CEO and "creator" Babak Maghfourian on the expo floor of adtech San Francisco at the Moscone center, sharing with us about their video delivery platform for clickable revenue for both advertisers and video content publishers - a video distribution platform based around clickable video monetization."
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The NFL Draft marks the introduction of ESPNDB, a sports encyclopedia-style content database powered by ESPN Stats & Information group and integrated on ESPN.com, ESPN Mobile, ESPN Video, ESPN Search and more, offering more than 500 pages of content
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"A pre-roll interrupts the fundamental experience of online video consumption, which is snacking," or watching short clips, says Brent Stafford ...
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When I go online for a video snack, the last thing I want to see is an ad. It's the same mentality that drives me to shell out extra cash to Rogers each month for a PVR - it makes TV ...
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Hyperlinked, interactive video hasn't been fully immersed as a branding or advertising tool with larger (or small) video networks just yet, but Revision3 is hoping to change all that ...
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VideoClix's technology allows viewers to click on different objects within a video, including show hosts and products, for more information and facts on what they've clicked on. The product is ...
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Last year VideoClix.TV demoed an early version of its creepy, yet intelligent video advertising technology in an episode of Revision3's Diggnation, the popular podcast starring Digg.com's Kevin ...
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... the leader in exclusive Internet television, has partnered with VideoClix, a pioneer in clickable Web video, to expand usability and interactivity for its viewers. The partnership will enable the Revision3 ...
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His dream is becoming a reality - a reality TV show, that is. Actually, the show itself lacks the reality part, and that's just the way Chris Paris likes it. As the creator and executive producer ...
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When it comes to advertising, I've always been a bit of an idealist. Despite all the noise and clutter of messages, surely we can use advertising to do something valuable for people. The idealist...
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Videoclix was named as the only commercially viable competitor by Nat Kausik, the CEO of Asterpix. Their product description still reads " VideoClix is the premier and only commercially available...
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Attention Span Media (ASM) has inked a deal with VideoClix to build interactivity (and advertising) into its "Dorm Life" online video series. The enhanced clips are available now at www.dorm-life.com/interactive and www.videoclix.tv...
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VideoClix applies the interactive TV notion of "clicking on Jennifer Aniston's sweater" to the Web. The Vancouver-based company makes Web video clickable. Web users can click on an object in a video...
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CEO of VideoClix speaks at the Future-of-online-advertising conference in NY.
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You can now click for on the title of the story to open the corresponding link, click on the screen for links to advertisements. You can also skip to different sections of the show.
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Back in 1999, Babak Maghfourian was watching television at his parents' Paris apartment, when he clicked on Fashion TV...
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It was one of earliest fantasies of interactive marketing.
In the latest James Bond movie, the super spy touts his expensive watch,
his car and his cell phone in overt product placement efforts by advertisers,
but what if viewers could click on those items and even purchase...
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The rise of the web transformed hypertext which allows readers
to click on a word in one document and be transported to another from an obscure concept in computer science to a familiar,
everyday technology. Might hypervideo which lets viewers click on a moving image to call up a related clip be on the verge
of a similar transformation? This nascent development, also called video-hyperlinking, makes it
easy to link together segments of online video in novel ways.
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Will Batman Begins or War of the Worlds be the summer's biggest blockbuster?
Who cares. The thing to watch will be the Web commercials touting the pictures--banners and
trailers that promise to showcase the most advanced Web video advertising ever...
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VideoClix's next generation authoring software empowers you to build interactivity right into
your movies. Create Video Hotspots, allocate Actions, Place Chapters and Text Tracks with a simple
click of a button.
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Online video advertising is a tiny segment of the overall market, drawing a scant $121 million in spending last year compared with $9.5 billion for all online media,
according to JupiterResearch. Read Full Article
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Channel Storm, the folks behind Live
Channel, and eline Technologies, creators of VideoClix, have announced a limited-time joint
promotion.
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VideoClix is an interactive video authoring application which allows users to click on any
object in a video and receive information, participate in a game show, cast votes, etc.
without needing to stop the video. Read Full Article
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Thanks to quickly proliferating broadband Internet access and focused industry attention,
streaming media has become the center of a heated battle for market share.
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It's no surprise many people find video messages an
appealing way of receiving information. Apart from their familiarity, TV and video ads are compact
messages easily assimilated by an audience long comfortable with their form and function.
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