 Actual view from the VideoClix office
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About VideoClixVideoClix Technologies Inc. was founded in 1999 by creator and CEO, Babak Maghfourian. VideoClix's original clickable video authoring software segmented, tracked, tagged and categorized objects within videos. Once this was complete, VideoClix Software exported interactive videos that could be shared or served over the Internet. Up until 2004, due to the immaturity of online video at that time, VideoClix was sold as a software solution mainly for educational purposes. However, with increased broadband penetration and the emergence of online video, VideoClix revamped its business strategy to suit the growing demand for web and mobile video distribution.
Today, VideoClix is significantly different from where it was 10 years ago. Three words can describe VideoClix's core business: Clickable Video Monetization The company's products and services have matured into a scalable solution that can identify the 3P's of online video: People, Places and Products. VideoClix's Smartrack algorithms can identify these 3Ps and create detailed hotspots for all objects in video. This allows viewers to interact with any object in VideoClix Enabled content. Through these interactions viewers can learn more about objects, purchase products, get storyline and bios, play along or receive general background info. VideoClix currently employs 25 people in North America, Europe, and South East Asia. The company is privately financed through VCs and sophisticated investors. VideoClix's angel round was closed in 2001 at $1.1 million dollars and a seed round of $9.6 million dollars was closed in 2007. The management of the company is comprised of seasoned entrepreneurs in the media and multimedia sector, TV network executives, artificial vision scientists, IT architects and venture capitalists. |
VideoClix ProductsVideoClix offers multiple Licenses: Pilot, Producer and Professional. These can be licensed online. VideoClix also provides an Enterprise level solution for Tier 1 broadcast networks, brands, agencies, VARs and content production companies. The Pilot license is a free license which includes interactive video production, one month free streaming and measurement of viewer behavior. This free license is only available to qualified clients (at VideoClix's discretion). Users simply upload videos; the VideoClix Smartrack technology adds all relevant hotspots to the video. Once this is complete, users can input the interactive info (marketing copy, ads and links) over the web using the Interactive editor. Our production arm can assists all pilot licensees to complete this phase of content production. The key purpose of the Pilot license is to allow clients to evaluate the VideoClix monetization solutions on their site. The Producer License offers fixed based pricing (flat fee per movie). The cost ranges from $495/video to $995/video depending on volume. It is suited for content production companies, brands, eStores, artists and companies new to clickable video. The Professional License offers a performance based pricing (cost-per-click or engagement). The cost ranges from $0.004/click to $0.01/click depending on volume of clicks. It is suited for video portals, .tv sites, large scale publishers and aggregators. The Enterprise License allows for either model to be used. Flat fee per video or performance based cost-per-click at higher discounts. The License is suited for companies that require 3rd party technology integration such as Player, CMS, Metrics integration, Mobile and social media player customization, and TV distribution. Additionally, for all licenses, VideoClix provides auto object tracking services, a content management system, a web based interactive editor, Web HD player, syndication, a load balanced CDN, metrics and reporting, social media connectivity and an effective, non-intrusive video ad serving technology.
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